Paruey Anadirekkul is an entrepreneur and technology executive with deep experience in AI, product development, and proptech across Asia. He is the Founder and CEO of Spacely AI, a Bangkok-based generative AI company transforming architectural visualization and spatial design through advanced 3D rendering tools. Under his leadership, Spacely AI has scaled globally, serving thousands of designers and securing a US$1 million seed round to accelerate growth.
Previously, Paruey was an Entrepreneur-in-Residence at SCB 10X and held senior product and strategy roles at REA Group and AP Thailand, where he worked at the intersection of real estate, technology, and innovation. He brings a strong track record in building products, leading teams, and commercialising emerging technologies.
From AI Adoption to Real Business Outcomes
AI is no longer a competitive advantage by itself. The real differentiator is execution. In this session, Paruey Anadirekkul, Founder & CEO of Spacely AI, explores why many AI initiatives fail to deliver results, how AI's integration into workflows changes the equation, and why “imagination friction” slows decision-making in real estate and design. Through practical case studies, this presentation shares how embedding AI into workflows drives faster decisions, better alignment, and measurable business outcomes.
