James Gray is the Head of Commercial at PropTexx, an artificial intelligence platform specializing in visual intelligence for the real estate and retail sectors. With over 25 years of experience as a results-driven leader, Gray has a proven track record of driving growth across the PropTech landscape. Based in Madrid, he oversees commercial strategy, focusing on scaling AI-driven property marketing solutions that bridge the gap between real estate distribution and retail commerce.
Prior to PropTexx, Gray held leadership positions at iovox and PropTech Group, where he honed his expertise in strategic partnerships and market expansion. He is recognized for translating complex technology into business value, helping global real estate portals and retailers monetize listing data through structured visual insights. Gray is an alumnus of Swinburne University of Technology and a frequent contributor to industry forums, including the Property Portal Watch conference, where he shares key insights on real estate marketing.
AI That Performs: Unlocking New Revenue Through Retail Media and Portal Intelligence
As portal valuations fluctuate and investor confidence tightens, AI investment must deliver measurable returns. But beyond operational efficiency and lead optimisation, a new opportunity is emerging at the intersection of property and retail.
In this session, James Gray and Josh Lamerton of PropTexx will explore how leading portals are using AI-powered image recognition and enhancement to improve listing quality while unlocking new retail-driven revenue streams. Through Virtual Product Placement (VPP), property images become monetisable retail media assets—seamlessly integrating brands into property environments without disrupting user experience. We’ll examine how portals are aligning AI deployment with commercial outcomes, from engagement and conversion to entirely new revenue categories.
