Hannah Parker is the founder of Inoki, a specialist product consulting agency providing fractional CPO/CPTO services to PropTech and property platforms across Europe and internationally. With over 15 years of portal experience, Hannah has led cross-functional teams and delivered loved products at brands including Zoopla, Hometrack, and Propertyfinder.
Currently, Inoki is working with early-stage next-gen platforms, B2B SaaS and deep property data solutions, helping teams unlock greater commercial momentum and sustainable innovation.
Designing Products That Serve Both Human Users and AI Agents
AI agents are already crawling your portal and answering questions about your listings, often pretty poorly. The problem isn't the AI, it’s that your UX and data structures were built for human eyes and human logic, not machine comprehension.
As AI becomes the primary search interface for the next generation, the portals that solve this now will own discoverability.
We will examine examples where product design fails the AI 'user' and how changes to your data architecture and UX can serve both audiences.
