Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner-workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.
So, Where Are We With AI Real Estate Search?
As Ed’s data shows, AI is the idea that has come to dominate industry narratives and valuations. But the discourse around it isn’t always useful.
Drawing on fresh data from his State of AI Real Estate Search report and an NLP analysis of four years of industry coverage, Online Marketplaces’ Head of Content will use the political theory concept of the Overton Window to try to figure out where we are with AI-powered real estate search.
Are portals about to be bypassed by LLMs? Probably not. Are they quietly experimenting while protecting their results pages? Almost certainly.
This session will separate genuine progress from AI logo theatre and argue that in property search, the real battleground isn’t the interface… it’s the data underneath.
