Courtney is the co-founder and CEO of SellSmart, a platform operating at the decision layer before a home is listed.

SellSmart sits upstream of traditional portals, helping sellers understand preparation, timing, and strategy before committing to market. The platform combines digital twins, real execution data, and AI driven planning to engage sellers earlier and surface high intent behaviour that is typically invisible until a listing exists.

Courtney works closely with agents, portals, and partners on how shifting seller behaviour is changing where data, value, and control sit in the property ecosystem, and how platforms remain relevant as decisions increasingly move upstream of the transaction.